Kevin Larter – Gilbert Junior High Pastor
I don’t know about you, but I’m still recovering from a crazy Super Bowl weekend! So many unanswered questions! What if they would have given the ball to Marshawn Lynch? How do you let an undrafted rookie beat you on the goal line? How did Jermaine Kearse make that catch? Where did Chris Matthews come from and why didn’t Seattle use him all season long? Seriously, why didn’t you give the ball to Lynch???
And maybe the most burning question coming out of this year’s Super Bowl is: What’s the deal with all the sad Super Bowl ads? Some really important messages about preventing domestic violence, safeguarding your home, and empowering young girls, along with product-driven ads where horses saved a puppy from imminent doom and a dad thankfully survived his auto-racing career really changed the landscape of this year’s ads.
As I watched these $4.5 million spots, I was reminded of a few commercials that have stuck in my mind for some time now. They weren’t Super Bowl ads, but for some reason I noticed a particular element in these ads and I’ve been thinking about it a lot lately. This commercial for National Car Rental is a great example…
“And I don’t have to talk to any humans, unless I want to. And I don’t.”
More and more I’ve been seeing ads selling the idea, “You don’t have to talk to people to obtain our goods/services.” For an introvert like me, they’ve got my attention! As we become more technologically dependent and technologically dominant as a society, I see this as a trend that will continue to rise. Who wants to deal with people when a machine or computer or automated voice can assist you?
But as much as this appeals to me, I can’t give in to every temptation to run away and avoid people. A huge part of following Jesus is loving people, caring for people, and serving people. It’s a part of the Great Commandment (Mark 12:28-31). It’s the crux of the Great Commission (Matthew 28:16-20). It’s central to God’s mission to reveal Himself to us and be in relationship with us.
So the next time I’m tempted to take the easy way out and avoid talking to people, I think I’ll push myself to engage with them and then see what cool things God might do with that.